How a 2.5 m Transparent LED Turbo‑Charged a Riyadh Burger Joint

When Groundr opened its flagship on Anas Bin Malik Road, Al Yasmin, foot traffic was solid — but not sizzling. Surrounded by neon‑lit cafés and dessert bars, the storefront’s classic glass façade blended into the background. Flyers and roll‑ups blocked the view of its open‑kitchen grill, and daytime posters faded fast in Riyadh’s 45 °C summer glare. We proposed a different approach: install a 2.5 m‑wide transparent LED directly on the restaurant’s front glass. The result? A mouth‑watering 18 % jump in revenue and 27 extra diners every day—all within the first month.

5/8/20241 min read

The Challenge

Busy street but fierce competition from 17 eateries within a 300 m radius.
Average daily dine‑ins: 148 customers.
42 % of passers‑by couldn’t see the signature “live smash” grill through posters and menu boards.
Traditional light‑boxes added heat—and higher utility bills.

Our Transparent LED Recipe

SpecDetailModelGrillView™ GV‑2.5Panel size2.5 m (W) × 2.7 m (H)Pixel pitch2.9 mmTransparency75 % (diners can still watch the street)Brightness7 000 nits (beats midday sun)Install time4 hours, zero structural drillingPower draw710 W (≈ three panini presses)

Content loop:

12‑second slow‑mo of burgers smashing on the griddle
Real‑time countdown to happy‑hour deals
Motion‑sensing “Burger Cam” that shows live kitchen action during lull periods

What Happened Next

Metric Before LED After LED Δ Daily dine‑ins 148 175 +27 guests Average ticket 36 SAR 37.8 SAR +5 % Takeaway orders 54 71 +17 Monthly revenue 199 k SAR 235 k SAR +18 % Instagram tags/day 6 19 +217 %

“People film the screen, walk in, and order the ‘Triple‑Stack’ they just saw looping. The LED basically sells for us.”
— Sultan Al‑Qahtani, General Manager

Crunching the ROI

Total project cost: 74 000 SAR (panel, install, 24‑month service)
Incremental gross profit: ~18 % lift → 74 000 SAR in 4.1 months
Breakeven: < 5 months
3‑year ROI: 710 %

And because the screen dims automatically at 1 a.m., the restaurant’s electricity bill rose by only 4 %.

Why Transparent LED Is Perfect for QSRs in Riyadh

Sizzles Under Sunlight – 7 000 nits outshines Riyadh’s desert noon, so promos stay vivid.
Doesn’t Hide the Action – 75 % transparency keeps that live‑flame theatre visible.
Swap Content in Seconds – Launch a limited‑time burger or match a football match score in real time.
Keeps the Store Cool – LED glass dissipates less heat than back‑lit vinyl light‑boxes.
Built for Fast Ops – Lightweight aluminum frame needs no façade overhaul; close for lunch, reopen for dinner.

Ready to Fire Up Your Own Burger Sales?

Whether you’re flipping patties in Olaya or slinging shawarma in Diriyah, a transparent LED turns plain glass into a 24/7 marketing engine that pays for itself in months, not years.

Book a free on‑site demo in Riyadh or Jeddah this week and grab an introductory 8 % discount.

📞 +966 55 123 4567 | ✉️ sales@yourledbrand.com

Stop letting hungry customers stroll past. Make every passer‑by crave a bite—before they even step inside.

How a 2.5 m Transparent LED Turbo‑Charged a Riyadh Burger Joint